About Us


Pepins gives everyone the possibility to invest in the fastest growing area of the economy – exciting, up-and-coming growth companies. Finally, you have the ability and the power to discover, understand and become a shareholder in the companies that you believe in. Together, we will pool our resources to help companies grow, and by doing so, we will impact on society by creating more jobs and more opportunities. Together, we will make a difference.

Shareholder Power – join the power of many

Ideas and businesses that have the opportunity to be nourished and empowered by many, gather an energy that rockets them to amazing heights. This demands freedom, where people, capital and ideas can merge and collaborate without undue restrictions. And the realization of an economy that supports inclusion and openness. This generates the power of many.

Our belief in the power of many, is what drives us to create the most favorable, supportive conditions for inspired minds, dedicated people and good ideas to meet, cultivate and build value.

In short, what does Pepins do?

We provide fundraising, share trading and a dynamic community all under one roof. We help companies with their financing. We work to the best of our abilities to get more people to engage in becoming part owners of firms and share the risks that come with entrepreneurship. Through it all, at the very core of everything we do, we believe in enabling entrepreneurs to realise as many good ideas as possible.

Under the supervision of the Swedish Financial Supervisory Authority

Pepins is under the supervision of the Swedish Financial Supervisory Authority, with a license as a securities company. We are a unique player in the Swedish crowdfunding arena.

Team Pepins


Anders Sjunnesson

Founder

[email protected]

Philip Scholtzé

Acting CEO and Head of Pepins Market

[email protected]

Rasmus Widell

Investment Manager

[email protected]

Therese Söderström

Trading Support

[email protected]

Carl Johan Högbom

Head of Quality & Control

[email protected]

Daniel Tano

Investment Manager

[email protected]

Elin Ogéus

Head of Marketing Operations

(parental leave)

[email protected]

Sophie Kennerfalk

CFO

[email protected]

Karin Ekström

Head of Customer Support

[email protected]

Linn Anstérus

Head of Equity Crowdfunding & Corporate Finance

[email protected]

Mikael Hörnaeus

UX Designer

[email protected]

Latif Andersson

Investment Manager & Business Development

[email protected]

Anders Nilsson

Investor Relations

[email protected]

Martin Moe

Software Developer

[email protected]

Patrick Virtanen

Software Developer

[email protected]

Robert Ingemarsson

Head of Product and Marketing

[email protected]

Simon Adolfsson

Legal Counsel

[email protected]

The Pepins Board of Directors


GÖRAN PALLMAR, BOARD OF DIRECTORS

Investment Manager at Investment AB Spiltan with many years of experience investing in and further developing unlisted technology-driven growth companies. As CEO of Provider Investment, he has several successful investments behind him, such as in the IT security company Yubico and in the DSP platform BidTheatre. Chairman of the Board of content moderation company Besedo and Boulebar (Pied Tanca Group AB) and member of Flattered AB.

ANDERS SJUNNESSON, FOUNDER

Born 1964. 30 years of experience as a serial entrepreneur, corporate finance manager, investor and business angel. Previously Gota Bank, Aragon Securities, Orc Software, Mattheus Fund Commission, Sjunnesson & Krook, Pennybridge SA, Ciphion, Raxor Capital and Tbricks.

Education:

Studies at IHM

Other Assignments:

Board member of Pepins Nordic AB, Pepicon AB, Green Flower Street AB, Raxor Capital AB, Jamico AB and Sjunnesson Grid AB.

ULF WISSÉN

Entrepreneur and investor with broad experience from the finance sector. Previously Managing Director of Salomon Brothers, co-founder of Endeavor Capital LLP - one of Europe's major hedge funds at the time, and Senior Economist at Riksbanken – the cenral bank of Sweden. Has also written the book The financial crisis explained together with his brother, Pehr Wissén. Ulf has a degree from University of Stockholm with a focus on national economics. Is the Chairman of the Board of Shortcut Labs AB.

STEFAN ÖSTRÖM

Over 25 years of experience in the advertising and branding industry. Founder and CEO of the iconic advertising agency Paradiset. Brand assignments include OLW, Norrlands Guld, Mariestads, Diesel and GE Money Bank. Contributes to the Board with brand positioning and brand dramaturgy. Stefas has a Civil engineering degree from Linköping University of Technology and diploma from IHR - the Institute of Higher Advertising and Communication Education at Stockholm University. Is the CEO of Planet of the Silver Ape AB and Board member of Spiltan Fonder AB.

ANDRAS VAJLOK

Andras is an independent investor and advisor to Nordic companies within gaming and other digital operations. In early 2020, Andras formed Aldeon Invest, an investment company focused on unlisted companies in tech and computer games. He was previously CFO at Paradox Interactive with responsibility for Finance, Legal and Investor Relations and was responsible for Paradox Interactive's IPO in 2016, which was carried out in collaboration with Pepins. Andras also has international experience as a project manager in IT and business development and over 4 years at NASDAQ. Andras is also a board member of First North-listed Unibap and MAG interactive as well as unlisted Card of Joy, Neon Giant and Like a Boss Games.

HANNA RAFTELL

CEO of Fimento, a cloud-based fintech company. Formerly Chief Client Officer and Head of Digital Wealth at Opti, an investment robo-advisor. Has extensive international experience after more than 20 years in the financial sector within Europe and Asia, before Hanna recently moved back to Sweden. Focuses today on how the banking and finance sector can be reformed using modern technology and digitalisation. Member of the Board of Hong Kong Chamber of Commerce in Stockholm and Fimento. Hanna has a strong entrepreneurial mindset and a leadership style that comes from a genuine interest in people and their potential.

Agreement on financial services and financial instruments


In accordance with the Act (2005: 59) on distance contracts and agreements outside business premises 3 chapter, Financial Services and Financial Instruments Agreement, Pepins shall report the following information. Information about each individual investment can be found on the respective company page on pepins.com.

Pepins Address is:

Pepins Group AB

Organisation Number: 556634-8222

LEI Code: 549300KJD6WXP2OOPT58

Värmdövägen 84, 131 54 Nacka, Sweden

Email: [email protected]

Pepins Group AB holds the following licenses from the Financial Supervisory Authority of Sweden:

Permission obtained

2007-11-01:

Keep financial instruments and receive funds with a reporting obligation

2009-06-17:

Advice to companies as well as mergers and acquisitions

2007-11-01:

Receipt and forwarding of orders regarding financial instruments

2009-06-17:

Execution of orders regarding financial instruments on behalf of clients

2009-06-17:

Placement of financial instruments without a firm commitment

Risks

It is associated with risks of investing in unlisted growth companies. Many companies that are in the early stages will fail and thus the risk that all investments in such companies will be lost. No one should invest more in such companies than being able to handle such losses. These investments are often illiquid, which means that it can take many years before you can sell or otherwise realize your investment.

Right to withdrawal

In accordance with Chapter 3, Section 2 of the Act, the right to withdraw does not apply to financial instruments. This means that there is no right of withdrawal for the investments that take place on Pepins.

Law

Both the laws pertaining to marketing and contractual terms are in accordance with Swedish law.


Our guidlines and policies are available in pdf below
Becoming a member is free of charge and only takes a minute.
Read our common questions or contact us here if you want to know more.

Pepins is under the supervision of the Swedish Financial Supervisory Authority, with a license as a securities company